Failing Your Way to Success in Buzz Marketing

Today I attended a luncheon with many small business owners in attendance. I was asked to provide buzz marketing tips. Following a brief presentation, somebody came up to me and asked how they could know what idea would work best. Honestly, when it comes to creating buzz, it's hard to know which tactic will be the best one. Sometimes the most effective way to find out is to experiment with various approaches and see which one works best. If you try something that bombs, don't worry. View it as a temporary setback not a failure and move onto a new method. I stumbled across this excellent video on YouTube today which illustrates that failure is just one small step on the road to success:

 

Comments

[Andrea Waltz]

Your advice about experimenting is right on. Too often we want so badly to avoid failure that we do not try anything and ironically that is a bigger failure! At www.goforno.com we teach that failure is actually something you seek because ultimately, like the famous failures in your video post, success is usually just around the corner.

[Patrick Galvin]

Andrea,

Thanks for your comments which mean a lot coming from one of the leading "failure to success" experts.

I highly recommend Rich & Andrea Waltz' Go for No! book which can be found in the lower right-hand column of this blog's books section. If you want to know how to use failure as a step towards success, the Waltz' book is a must read.

Best,
Patrick Galvin