topics
The following material can be covered in keynote presentations, breakout sessions, or in half or full day seminars.
Galvanizing Business with Buzz
Companies of all sizes find advertising increasingly ineffective since consumers are oversaturated with commercial messages. Learn how to galvanize consumers through creative marketing techniques that generate a high return on investment such as referral programs, public relations, blogging, networking, and events.
Why Pay for Advertising When You Can Get Great Free Press?
A handful of companies command the media’s attention generating free publicity that ignites growth. It’s not necessarily the most interesting businesses that dominate the news but those that tell their stories the best. Discover the secrets of making your company irresistible to the media.
Beating the Competition with Stellar Customer Service
Consumers have many different buying options. When you provide service that leaves a positive, lasting impression, you build relationships that help secure a competitive advantage. Explore how to deliver a stellar level of customer service that gets people coming back and referring their friends.
Networking for Fun and Profit
For many people, networking is uncomfortable and unproductive. Yet, there are simple techniques that extroverts or introverts can use to generate a significant portion of their sales through networking. Unlock the secrets of the best networkers and see how to apply these lessons to grow your business while having fun at the same time.
Boosting Your Business with Blogging
Millions of Americans read blogs. Savvy individuals and companies have discovered that blogs provide an excellent platform to communicate with existing customers and reach out to new ones. Learn the secrets of America’s most successful bloggers and how to create a blog that will drive your business to new levels of success.
Reaping Rewards from Repeat and Referred Customers
The most successful businesses are those that get their customers to come back and refer their friends. Discover the seven secrets that successful companies use to guarantee repeat and referred business.
Doing Well By Doing Good: Socially-Responsible Marketing Programs that Build Goodwill and Sales
Since consumers are increasingly worried about global warming and many other environment and social issues, companies have opportunities to support worthy causes that engender goodwill and drive revenue growth. Examine how companies are doing well by doing good and how yours can too.